Storytelling is the most powerful way to put ideas into the world today. –Robert McKee
The recent U.S. Department of Labor (DOL) Workforce GPS webinar, Using Storytelling to Share Your Program Success, provided some great ideas for collecting stories that can inspire our clients, encourage employers, and inform the community.
Why are personal stories important? Research indicates that people remember information better when it’s delivered through a story. Potential employers learning about refugee employment services may be more likely to connect with you by hearing a story about a client overcoming barriers to reach their career goals rather than hearing just the facts about your team’s outstanding placement numbers and retention rates. Most importantly, make sure you obtain every client’s consent on a document that they sign. Without a client’s consent their story cannot be shared.
Sharing stories requires having them available. Presenters Lenora Thompson and John Rakis of Coffey Consulting LLC shared these tips for building and maintaining a story bank:
- Have a variety of stories ready to meet a variety of audiences. Save your stories by theme or by audience for ease in locating the right one.
- Ensure your materials are high-quality, whether the story is delivered verbally, in written format, through photographs or by video.
- Protect your client’s identity as needed by using a completely different first name.
- Have accompanying media releases on hand.
- Keep your story bank up to date so that it’s relevant to any current issues occurring in the news.
- Enlist volunteers to build your story bank – journalism students, retirees or videographers would make great candidates!
- Share the stories far and wide in your agency’s newsletters, website and social media pages, as well as in community presentations, job readiness classes and in one-on-one conversations with employers and clients.
Interested in learning more about crafting an effective story? Check out the complete power point presentation and a downloadable list of additional storytelling resources on the DOL’s Workforce GPS website. You can also visit the National Storytelling Network’s website to find story collections, additional resources, and for information on small grants that could be used to help build your agency’s story bank.
Do you have an example of an effective employer or client story? We’d love to share it! Email us at firstname.lastname@example.org.