Guest Post by James Lopez
Email, for a Job Developer, is both a blessing and a curse. Sometimes it works like a charm. Other times it feels like a waste of time because no matter how many prospecting emails you send out, none ever return.
Fortunately, because of the digital age that we live in there are resources and tools out there to better improve your emails, resulting in higher response rates and better relationships with employers.
Customer Relationship Management (CRM) systems are tools designed to help salespeople develop better customer relationships. There are many different types of CRM software but anything that can collect or track customer relationships is defined under this term.
CRM Systems can be used to:
- Track when and how often a customer or prospect is interacting with messaging
- Help create better marketing messages by identifying successful key phrases
- Increase email response rates
- Ensure that you are keeping in constant contact with customers or prospects
- Help you use your time more efficiently
Using CRM Software for Job Development
CRMs offer a multitude of tracking and organizing strategies to make job development and outreach easier and more efficient.
CRMs allow you to see, in real time, the actions of potential employers and how they respond to your “cold” emails. Imagine after sending an email being able to see when a new employer clicks on your email to read it. Imagine being able to use that data to know what phrases are most effective in getting a response from a potential employer.
According to HubSpot, a top rated CRM company, “a recent study found that the average response rate of cold emails is 1.7%.”
With such limited time, it is important to identify tools that will help maximize your effectiveness and increase the chance that employers will read and respond to your emails.
Using CRM software to improve your email
Sidekick by HubSpot is a free CRM extension you can add to your email (Outlook, Gmail, Yahoo, etc) that will track real time openings of emails and total views. Instead of blindly sending out an email, Sidekick will notify you if and when someone opens your email, the total number of views, and give you a contact card with a potential employer’s social media accounts and websites associated with their email.
Here are some ways that Sidekick will help you maximize your efficiency:
- Write effective emails that people will actually open
- Write more personalized emails that sound less like sales and more like a conversation starter
- Keep in better contact with potential prospects
- Help identify other potential employers via social media connections and professional groups
- Create follow up requests immediately after you see a prospect open your email by sending another email
What I learned from using Sidekick
As a Job Developer, I am constantly sending out emails to potential employers. Before, I would send out long detailed emails that would explain who we were and what our program did. These emails would receive very low response rates and I had no idea what was turning people off to opening or reading my emails.
By using the Sidekick tool I started to track the open rates of my emails based on different subject lines, content, and action steps. What I found out was that employers prefer shorter emails (less than 200 words) that acknowledge the open position and set up specific days and times to meet as well as expectations of the meeting.
Additionally, I noticed that subject lines that require action like “Open Position at your Warehouse, Let’s Fill It ASAP together!” are much more effective in opening the conversation and getting potential employers to open your emails. Now, I have a 30% higher open rate and a 40% higher response rate that has led to a significant increase in my employer portfolio.
Check out the Sidekick tool here to see if it might be helpful in your Job Development efforts!
James Lopez is a Job Developer at Lutheran Family Services Rocky Mountains in Greeley, CO. James’ expertise includes helping refugees obtain employment in rural/suburban areas, integrating technology into Job Development work, and using the Consultative Selling approach to build long-term employer relationships. You can reach James at firstname.lastname@example.org.