Maintaining long-lasting employer partnerships is vital to any resettlement employment program. Higher presents a guest post by Ellie White with World Relief Seattle on how to show appreciation and stay connected to employer partners.
Years ago, our team at World Relief Seattle threw an Employer Appreciation Party for our employer partners. We thought it was such a great idea – an opportunity to show our appreciation, connect or reconnect with employers, and find out about new job leads or updates.
We sent out invitations, prepared food, and hung a thank you banner. Our employer partners, however, were either too busy, or uninterested. Only one or two came to the event. We tried again the next year, and got the same response.
We still wanted to appreciate and connect with our employers beyond an email or card, and realized the only way to do so was not to invite them to us, but to go to them!
Ever since, our team has hosted an annual Employer Appreciation Event that involves a visit and a small gift. Our team divides into small groups, armed with thank you mugs or small desk plants, and travels throughout the region visiting our employer partners to say thank you and connect.
This past year, our team visited over 30 employer partners. We chose them based on the amount of interaction our team had with them over the past year, and if we anticipated an ongoing relationship with them. We cannot visit all of our employer partners, therefore we send thank you cards to the employers that we do not visit, but who have recently hired our participants.
We are greeted with smiles, updates, and the opportunity to connect beyond our typical day-to-day correspondence. Some of our employers have had the gifted plants on their desk for years, and have started to expect the annual visit from World Relief with a new thank you gift. Sometimes we learn about current openings that we can take back to our job seekers.
It’s a low-budget, low-time commitment way to stay connected with employer partners, and to take just a few minutes to recognize the important role they play in the welcome and integration of our job seekers. Especially if we have not recently had any candidates for the employer, this visit provides a way to stay connected and continue to develop a healthy and on-going relationship with the employer.
What are some ways that you stay in touch with employers? Share with us at email@example.com.