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Until February 28, UK-based cosmetics company Lush is advocating for welcoming refugees. Lush store windows and in-store displays feature welcome messages in Arabic and English and include note cards for customers to write their own welcoming messages for refugees.
The company was inspired to launch the campaign after the U.S. and Canada announced plans last year to welcome refugees fleeing the ongoing violence in Syria. Canada vowed in November to resettle 25,000 Syrian refugees in the country by the end of February, while the U.S. pledged last September to take in 10,000 Syrian refugees by the end of September 2016.
“When we look back 10, 15 or 20 years [from now] on this crisis, we’ll know that we took the right action, that we stood to welcome [them], and that we’re on the right side of history,” says Coleen Pickard, who is responsible for researching and launching Lush’s ethical campaigns, in an article in huffingtonpost.com.
Move Lush to the top of your job development target list and bring the resumes of qualified customer service candidates to their retail stores. Staff in the stores are enthusiastic and well-informed about the cause. Now’s the time to discuss hiring opportunities!
Consider using this amazing example of employer advocacy to encourage other employment partners to promote refugee welcome, as well. Click here to read how to get your own Refugees Welcome window stickers from burlsesquedesign.com to make it easy for employment partners to speak up, too.