We know our clients have a lot to offer to employers and communities in general. We also know that we need to highlight their strengths and tell their stories in positive language that speaks to employer needs and concerns. Easier said than done.
Welcoming America has just produced a great toolkit as part of their Welcoming Refugees project with a grant from the Office of Refugee Resettlement (ORR). It provides practical ways to reframe messages for specific audiences and how to craft success stories. There’s also lots of inspirational information that will remind you about all of the reasons you can be proud of what you do – even if you’re feeling stressed out about it right now.