Social media, infographics and vlogs might be trendy. Email is the most common (and cheapest) form of business communication, though. That’s why we’ll offer two companion posts to help you get the most from your email.
Having an email signature is the first step to getting results from email. Reread Part One of our email 101 series for more on that. Here are 5 more easy things you can do to be sure people respond to your email, which is the whole point, right? Here are four to get you started. Read even more in this fastcompany.com article.
1. Start with the request or point of the email. Don’t make the reader search for the most important information or the action they need to take. If it’s too hard, they will stop reading and probably not do what you want.
Example: After a greeting, start an email with “Please send me your new hire paperwork by the end of this week so I can help Amal prepare to start her new job.”
2. Limit email to 50-125 words. There’s a lot of inbox clutter these days. Statistics show that response rates start to drop when more words are included. This is not always easy, but it definitely makes a difference.
3. Use graphics and color. Bullet points can create space and help you cut the number of words you use. Using color for important instructions can be helpful, too
Example: Important: The deadline to apply is this Friday (05/15)
4. Write in simple and direct language. Don’t show off with long sentences or big words. Don’t use acronyms (like USCCB, MG or WRAPS) or industry terminology.
When you try these tips, you’ll see that they are not as easy as they seem. Partial success or using even a few of these ideas will improve you email communication. Employers will respond accordingly.