How and Why to Develop an Elevator Pitch

Coelevator up buttonmmunicating with employers is critical to what we do and it’s not easy to get it right.  We all believe in what we do and want to convey that passion as a way to “sell” our clients.  There’s nothing better than a successful placement to ramp up an employer relationship.

But, establishing initial interest from a new employer requires that you speak THEIR language.  Tell them what’s in it for their bottom line.  You can tug their heartstrings later and engage them in your mission AFTER they agree to consider hiring a refugee.

One of Higher’s first E-learning trainings will focus on communicating with employers.  Meanwhile, everyone should develop an elevator pitch – a concise, carefully planned, and well-practiced description of your service to employers that your mother should be able to understand in the time it would take to ride up an elevator. This isn’t a full-on sales pitch, but rather an initial hook to start the conversation.

Here are the six steps outlined in a great article about how to develop your own elevator pitch that should last less than 60 seconds.

  1. Identify your goal
  2. Explain what you do
  3. Communicate your unique value
  4. Engage with a question
  5. Put it all together
  6. Practice

Here’s the pitch I used as Job Developer at Caritas of Austin:

Caritas is the largest non-profit social service agency in Travis County.  We help pre-screened, work-authorized candidates find jobs at no cost to employers. (Then, I’d follow with whatever question got me where I wanted to go next.)  I saw you have a job opening.  May I send you qualified candidates? Or, Could I find out more about your hiring process and how we can help you?

When you have your elevator pitch ready, please share.  I’ll be working on mine to describe Higher’s work.  Stay tuned.

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